StyleTheory Recap

Photo credits to @kellylockettstudio  Event hosted by StyleTheory @styletheory 

Photo credits to @kellylockettstudio 

Event hosted by StyleTheory @styletheory 

Shoutout to Lisa Rosado from PALM for putting together an amazing event at the Buddy Warren Gallery! Pop-up events are a great way to meet new people, make new connections, and the obvious but still pretty important, buy a lot of stuff and get all sorts of cool things to take home! Waking up at 4:30 am to take the bus from Philadelphia to NYC was worth it! 

( I technically could have woken up later, but I needed my daily dose of iced latte; needless to say, my mom wasn't too pleased)

Contemporary art is always a win! Also, the future is female so here we come! 

Contemporary art is always a win! Also, the future is female so here we come! 

the $15 fee was worth the whole bag of goodies from beauty brands! 

the $15 fee was worth the whole bag of goodies from beauty brands! 

Me with my PALM/College Fashionista friends, Rahma & Reina!  Rahma's insta handle: @rahmaly Reina's insta handle: @reinaisinlove_

Me with my PALM/College Fashionista friends, Rahma & Reina! 

Rahma's insta handle: @rahmaly

Reina's insta handle: @reinaisinlove_

Me at the event! Thank you @kellylockettstudio Dress: Forever 21 from @huyentxo  Jacket: @piperboutiquephilly; Accent pieces: @urbanoutfitters + @piperboutiquephilly Bag: @katespadeny  Frames: @coach

Me at the event! Thank you @kellylockettstudio

Dress: Forever 21 from @huyentxo 

Jacket: @piperboutiquephilly; Accent pieces: @urbanoutfitters + @piperboutiquephilly

Bag: @katespadeny 

Frames: @coach

I was very excited to meet the founder of Naia Vibes, one of the brands at the event: Angela Tseng! When I made the transition from the average poster to content creator on Instagram, Naia Vibes was the first brand I reached out to for a collaboration. Personally, I resonate with the style, "coast casual and city chic" as a Floridian in Philly. I actually found the brand on Kickstarter when I was working on a project for my friend's company. NAIA Vibes is for sure not your usual fashion and lifestyle brand; you could just as easily opt for simplicity with its eclectic collection of hoodies, tanks, bomber jackets and also create an elevated look out of those pieces! Below are some of the ways I styled the clothes back when I was in Florida (it was a very hot summer, no kidding). 

the sheer hoodie

the sheer hoodie

the "Wild at Heart" tank gifted to me

the "Wild at Heart" tank gifted to me

NAIA Vibes 

NAIA Vibes 

I arrived there fairly early before the official start of the event, and went around to every table and spoke to all the founders. The first brand I talked to was Even Keel, started by an herbologist looking to make skincare products as natural as possible with infusions of both Western & Eastern herbs & clay. I will probably make a skincare post later on, but as someone whose skin is literally allergic to every chemical that is out there, I appreciate non-synthetic treatments for my skin! I also talked to Eats with Gab, a vegan-focused food shop, White Rabbit, a lingerie brand started by a Penn alum who did consulting formerly (isn't it interesting to see what paths people take later on??), Goldie Bespoke which custom tailors every suit/shirtdress for each customer, and many more! 

Now, having learned a bit about retailing in my Introduction to Marketing class last semester, I did wonder a bit about how each of the brands there pivoted or knew what target segment to pivot to. A lot of the brands that were there could have tried to make their products available in department stores, mass-produced to appeal to the average customer especially given the rise of fast fashion and mass production in industry. Of course, they didn't and I suppose that had they done so, they might have lost an element of authenticity to their product. After all, it would require massive efforts to reposition one's brand originally devoted to a certain aspect, say fashion or lifestyle to then have to appeal to a wider audience. Social media with its abundance of influencers, bloggers and a growing generation (mine especially) that has turned to Instagram & Snapchat, has for sure reshaped how businesses reach their customers and how those brands communicate the core benefits of their products. 

Obviously, I did do quite a bit of shopping & eating while I was there. I got a nice tan bomber jacket perfect for fall and those cool months between spring and summer (I am referencing Florida here) from NAIA vibes and a dainty ring from one of the small jewelry boutiques. "The future is female" is definitely something I can get used to, and all the brands that were there truly impressed me, especially the drive of the founders to get their companies out there on an early Saturday morning! 

Thanks again Lisa for all your hard work and I look forward to another pop-up event! It was great to meet the brands and the people behind them!